Inclusive Product Design
Introduction
Inclusive product design is an approach that considers diverse user needs and experiences, aiming to create products accessible to people of all backgrounds, abilities, and circumstances. As the global market becomes increasingly diverse, inclusive design is critical for businesses to reach broader audiences and foster equity. However, many companies struggle with implementing inclusive design due to limited awareness, unconscious biases, and the complexity of addressing a wide range of needs.
Challenges in inclusive product design often stem from a lack of diversity within design and development teams, which can lead to products that fail to meet the needs of marginalized or underrepresented groups. For example, research by the Royal National Institute of Blind People (RNIB) found that 70% of visually impaired users face difficulties using websites or mobile apps due to poor accessibility features. Inclusive design can mitigate these issues by incorporating elements such as adaptable interfaces, voice recognition, and screen readers. A study by Accenture found that companies with an inclusive design approach see an 8% increase in market reach, highlighting the business potential of catering to diverse audiences. Embracing inclusive design not only helps companies avoid unintentional exclusion but also fosters innovation by encouraging teams to consider varied perspectives and use cases.
Why Consulting is Important?
Inclusive product design allows companies to expand their market reach by creating products that are accessible to a diverse range of users. However, incorporating inclusive design principles requires specialized knowledge of accessibility, cultural differences, and usability across various demographics. Consulting services provide expertise in integrating inclusivity from the early stages of product development, helping companies avoid unintentional exclusion and costly redesigns. This ensures that products not only comply with accessibility standards but also resonate with a broader audience.
Our approach
Boston Consulting works with design and development teams to integrate inclusivity into every stage of product design. Our approach includes conducting user research with diverse demographic groups, testing product usability for accessibility, and recommending adjustments to ensure products meet global inclusivity standards. We also provide training for design teams to enhance their understanding of inclusive practices. Through our inclusive design consulting, companies can enhance product appeal, meet accessibility requirements, and achieve up to an 8% increase in market reach.
Solutions We Offer?
⦁ User Research Across Diverse Demographics: We conduct in-depth user research to understand the needs and preferences of a broad range of users, informing product design that caters to diverse audiences.
⦁ Accessibility Testing and Compliance: We guide companies in meeting global accessibility standards, making products usable for people of all abilities and ensuring legal compliance.
⦁ Inclusive Design Training: We train design teams on best practices for inclusive design, promoting awareness and integrating inclusivity into the product development process.
⦁ Continuous Feedback and Iteration: We establish feedback loops with diverse user groups, allowing for ongoing product improvements and adaptability to user needs.
Impact
By adopting our inclusive design solutions, companies can expand their market reach by 8-10% and increase customer satisfaction by 15-20%. An inclusive approach not only attracts a broader audience but also strengthens brand loyalty and reduces the likelihood of costly redesigns.